July/August IPMS Journal looks good

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RobG - 01 Aug 2006 03:45 GMT

Mine arrived today (31 July). Looks like the same format as last
month's. My only gripe is that I wish they would keep an article
together instead of starting a page or two of text and then sending the
rest back into the end of the magazine.

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Rusty White - 01 Aug 2006 04:18 GMT

This a technique is called article splitting I believe. The idea is
take the reader through the entire magzine to give more exposure to
advertisers. FWIW.

Rusty White

> Mine arrived today (31 July). Looks like the same format as last
> month's. My only gripe is that I wish they would keep an article
> together instead of starting a page or two of text and then sending the
> rest back into the end of the magazine.

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Mad-Modeller - 01 Aug 2006 05:15 GMT

> This a technique is called article splitting I believe. The idea is
> take the reader through the entire magzine to give more exposure to
[quoted text clipped - 6 lines]
> > together instead of starting a page or two of text and then sending the
> > rest back into the end of the magazine.

That's kind of crude. I always cut the editors some slack thinking they
had space problems that could only be solved by splitting up the
article. Now I hear it's just an advertising gimmick. ;Þ

Bill Banaszak, MFE Sr.

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Model Forum / General / Models / August 2006

July/August IPMS Journal looks good