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Model Forum / General / Rockets / June 2004flyrockets.com feedback?
It's over 6 months since the DIscovery Channel and the FlyRockets.com commercials. Any one from either NAR or TRA have any solid feedback on how many new members were generated by this investment? Bob Kaplow NAR # 18L TRA # "Impeach the TRA BoD" >>> To reply, remove the TRABoD! <<< Kaplow Klips & Baffle: http://nira-rocketry.org/LeadingEdge/Phantom4000.pdf www.encompasserve.org/~kaplow_r/ www.nira-rocketry.org www.nar.org Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html > It's over 6 months since the DIscovery Channel and the FlyRockets.com > commercials. Any one from either NAR or TRA have any solid feedback on how > many new members were generated by this investment? What do you mean by solid? How would the NAR and TRA get these solid numbers? I know of a whole town here in WA state that welcomed us to area for a launch after watching the show. We now have a new launch site with a 20,000 foot waiver and the mayor brought the donuts! steve The SIAR had 4 new members join from that site. > I know of a whole town here in WA state that welcomed us to area for a launch after > watching the show. We now have a new launch site with a 20,000 foot waiver and the mayor > brought the donuts! > > steve I'd like to see the web stats for the previous months just to see what's been up since the Popular Mechanics ad ran. Was it money well spent? I don't think we'll ever get a good statistical feel for that. It was however money well spent in a show of rocketry solidarity! Joel. phx > > It's over 6 months since the DIscovery Channel and the FlyRockets.com > > commercials. Any one from either NAR or TRA have any solid feedback on how [quoted text clipped - 7 lines] > > steve > I'd like to see the web stats for the previous months just to see what's > been up since the Popular Mechanics ad ran. Was it money well spent? I > don't think we'll ever get a good statistical feel for that. It was however > money well spent in a show of rocketry solidarity! Web stats mean little. What counts is when someone ACTS on those visits, by joining NAR and/or TRA. Bob Kaplow NAR # 18L TRA # "Impeach the TRA BoD" >>> To reply, remove the TRABoD! <<< Kaplow Klips & Baffle: http://nira-rocketry.org/LeadingEdge/Phantom4000.pdf www.encompasserve.org/~kaplow_r/ www.nira-rocketry.org www.nar.org Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html > Web stats mean little. What counts is when someone ACTS on those visits, by > joining NAR and/or TRA. no what counts is people buying an Aeto-tech motor, or LOC rocket, or yes, even a USR tech note. you need vendors sales long before you need club members. strong vendors are needed in any hobby as the main line. then strong clubs can follow. look at R/C planes in the early 90s with their probblems before they fixed them. they are booming now, or as JI would say, R/C vending Rocks. > > Web stats mean little. What counts is when someone ACTS on those visits, > by [quoted text clipped - 12 lines] > > they are booming now, or as JI would say, R/C vending Rocks. This should be in the FAQ But will be ignored.  SignatureJerry Irvine, Box 1242, Claremont, California 91711 USA Opinion, the whole thing. <mail to:01rocket@gte.net> Please bring common sense back to rocketry administration. Produce then publish. http://www.usrockets.com My articles valuable? Donate http://tinyurl.com/2hmgv > What do you mean by solid? How would the NAR and TRA get these solid > numbers? Membership forms etc were coded to trace back to the web site. I'd hope that after investing over $70K someone would track the actual results from the ad campaign. If it generated $300K in new memberships, it's a resounding success. Even if it breaks even, it's a success because of the other business it generates. But if it brought NAR/TRA a combined 100 (or less) members, then there's lots beter ways for us to be spending our money. Bob Kaplow NAR # 18L TRA # "Impeach the TRA BoD" >>> To reply, remove the TRABoD! <<< Kaplow Klips & Baffle: http://nira-rocketry.org/LeadingEdge/Phantom4000.pdf www.encompasserve.org/~kaplow_r/ www.nira-rocketry.org www.nar.org Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html > Membership forms etc were coded to trace back to the web site. I'd hope that > after investing over $70K someone would track the actual results from the ad [quoted text clipped - 9 lines] > > Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html I'll bite. Given another campaign opportunity, on what would you spend an equivalent amount of money? Seriously curious. SignatureGary "Would support another effort given the lessons learned." Bolles NAR 82636 summum jus, summa injuria est To contact me; bollesg at comcast dot net http://home.comcast.net/~bollesg/rockets/rockets.html it would be WRONG to buy rubber stamps for a few bucks and stamp your money with a message like: WWW.FLYROCKETS.COM http://www.rubberstampchamp.com/StorefrontHome.asp?bhcp=1 http://www.geocities.com/johnny_cool_2999/bills.html (be sure to scroll down on the link above for one of mine!) http://www.cruelty.com/money/ http://www.uglymoney.com/ (links don't seem to work today, bummer) -Fred Shecter NAR 20117 Signature"""Remove "zorch" from address (2 places) to reply. > > > Membership forms etc were coded to trace back to the web site. I'd hope that [quoted text clipped - 17 lines] > > Seriously curious. you stamp all that on those little coins? Patrick >it would be WRONG to buy rubber stamps for a few bucks and stamp your money with a message >like: [quoted text clipped - 12 lines] > >-Fred Shecter NAR 20117 SignaturePatrick Harvey NAR 81752 L2 Bluegrass Rocketry Society NAR# 657 - Advisor Visit the BluesRockS website: www.bluesrocks.org Kentucky TARC teams welcome! > > Membership forms etc were coded to trace back to the web site. I'd hope > > that [quoted text clipped - 18 lines] > Given another campaign opportunity, on what would you spend an > equivalent amount of money? I have. To NAR. To TRA. Ignored or outright attacked. So I took my marbles and invested them internally. We have the largest sales of any fully and widely banned supplier. Jerry > Seriously curious. SignatureJerry Irvine, Box 1242, Claremont, California 91711 USA Opinion, the whole thing. <mail to:01rocket@gte.net> Please bring common sense back to rocketry administration. Produce then publish. http://www.usrockets.com My articles valuable? Donate http://tinyurl.com/2hmgv >>Given another campaign opportunity, on what would you spend an >>equivalent amount of money? [quoted text clipped - 12 lines] > > Jerry Banned how? Supplier of what? Who's "we" there Skippy? You admitted in court that USR doesn't exist, and that the other company had "less than 2" employees, and you were #1! (but not responsible for labeling the shipment "model airplane parts"!) Seems you were "banned" by the DOT! > > We have the largest sales of any fully and widely banned supplier. > > > > Jerry > > What do you mean by solid? How would the NAR and TRA get these solid > > numbers? [quoted text clipped - 5 lines] > business it generates. But if it brought NAR/TRA a combined 100 (or less) > members, then there's lots beter ways for us to be spending our money. Hmmmm, not necessarily true. If it takes $70K to bring in 100 positive new dues paying members, and the FlyRockets campaign turns out to be the best way possible, then it is the ONLY way for us to spend our money. Short of a $70K marketing analysis, you're not going to know, in dollars, if we spent our money "the best way." steve > > What do you mean by solid? How would the NAR and TRA get these solid > > numbers? [quoted text clipped - 5 lines] > business it generates. But if it brought NAR/TRA a combined 100 (or less) > members, then there's lots beter ways for us to be spending our money. U.S. Rockets tracked its costs and results. It paid off. YMMV. SignatureJerry Irvine, Box 1242, Claremont, California 91711 USA Opinion, the whole thing. <mail to:01rocket@gte.net> Please bring common sense back to rocketry administration. Produce then publish. http://www.usrockets.com My articles valuable? Donate http://tinyurl.com/2hmgv From the number of unrecognized people showing up at our club launches and at the local rocketry shop, I would have to say YES! it was successful. I met a handful of people at each launch that were new to our club that actually mentioned the TV Show and the website. I am also pretty happy with the number of people I run across that are now familiar with our hobby because of the show. I would say about 50% of the strangers I talk to about the hobby mention seeing it on TV and most specifically mention the Discovery Channel. I have directed many people to the website. Whether or not they actually go there is anyone's guess. However it is a great resource to directed interested parties to. It is kind of a "portal" or "gateway" to positive information about our hobby. Others may have a different opinion but for my money (literally), it was WELL worth it. Mark A Palmer TRA 08542...L3 > It's over 6 months since the DIscovery Channel and the FlyRockets.com > commercials. Any one from either NAR or TRA have any solid feedback on how [quoted text clipped - 6 lines] > > Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html > I would say about 50% of the > strangers I talk to about the hobby mention seeing it on TV and most > specifically mention the Discovery Channel. I agree and that is telling. If HPR were primarilly lone ranger as it used to be sales would be astonishing right now. Jerry SignatureJerry Irvine, Box 1242, Claremont, California 91711 USA Opinion, the whole thing. <mail to:01rocket@gte.net> Please bring common sense back to rocketry administration. Produce then publish. http://www.usrockets.com My articles valuable? Donate http://tinyurl.com/2hmgv >>I would say about 50% of the >>strangers I talk to about the hobby mention seeing it on TV and most [quoted text clipped - 6 lines] > > Jerry Yeah, you would be shipping "model aircraft parts" all over the place! Jerry wrote: << If HPR were primarilly lone ranger as it used to be sales would be astonishing right now. >> Times change, deal with it. > Jerry wrote: > << If HPR were primarilly lone ranger as it used to be sales would be > astonishing right now. >> > > Times change, deal with it. Everybody is. Involuntarily. SignatureJerry Irvine, Box 1242, Claremont, California 91711 USA Opinion, the whole thing. <mail to:01rocket@gte.net> Please bring common sense back to rocketry administration. Produce then publish. http://www.usrockets.com My articles valuable? Donate http://tinyurl.com/2hmgv We are back at 2001 levels...I think it helps.. we need to do more of this national stuff though to take this up a notch,, B > It's over 6 months since the DIscovery Channel and the FlyRockets.com > commercials. Any one from either NAR or TRA have any solid feedback on how [quoted text clipped - 6 lines] > > Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html > It's over 6 months since the DIscovery Channel and the FlyRockets.com > commercials. Any one from either NAR or TRA have any solid feedback on how > many new members were generated by this investment? The rocket challenge TV show all on it's own, increased google searches for Model Rocket , Rocket and Amateur Rocket each time it was shown. Some web vendors translated this into direct sales as well. At least two local members joined because of the TV show, and close by clubs also got new members. We need more rocket TV shows, then commercials however. The TV shows need to have people with NAR, TRA, or Flyrockets pepered all over the place, and on T-Shirts for more bang on the buck. > Bob Kaplow NAR # 18L TRA # "Impeach the TRA BoD" > >>> To reply, remove the TRABoD! <<< > Kaplow Klips & Baffle: http://nira-rocketry.org/LeadingEdge/Phantom4000.pdf > www.encompasserve.org/~kaplow_r/ www.nira-rocketry.org www.nar.org > > Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html > > It's over 6 months since the DIscovery Channel and the FlyRockets.com > > commercials. Any one from either NAR or TRA have any solid feedback on how [quoted text clipped - 4 lines] > > Some web vendors translated this into direct sales as well. I did. > At least two local members joined because of the TV show, and close by clubs > also got new members. > > We need more rocket TV shows, then commercials however. Go! > The TV shows need to have people with NAR, TRA, or Flyrockets pepered all > over the place, and on T-Shirts for more bang on the buck. Have I ever said that before? > > Bob Kaplow NAR # 18L TRA # "Impeach the TRA BoD" SignatureJerry Irvine, Box 1242, Claremont, California 91711 USA Opinion, the whole thing. <mail to:01rocket@gte.net> Please bring common sense back to rocketry administration. Produce then publish. http://www.usrockets.com My articles valuable? Donate http://tinyurl.com/2hmgv I've seen a lot of T-shirt images blured out on TDC. That sucks. >> It's over 6 months since the DIscovery Channel and the FlyRockets.com >> commercials. Any one from either NAR or TRA have any solid feedback on how [quoted text clipped - 22 lines] >> Save Model Rocketry from the HSA! >http://www.space-rockets.com/congress.html >At least two local members joined because of the TV show, and close by clubs >also got new members. >We need more rocket TV shows, then commercials however. Bruce Lee said at the beginning of May that Discovery Channel is obligated by contract to show the Rocket Challenge 54 more times this year. I have no idea if they have to show all three hours 54 times or just broadcast 54 hours total. This doesn't guarantee that the shows will be shown anywhere close to prime time when we would get the most exposure. Brian Elfert > Bruce Lee said at the beginning of May that Discovery Channel is obligated > by contract to show the Rocket Challenge 54 more times this year. I have > no idea if they have to show all three hours 54 times or just broadcast 54 > hours total. But the advertizing time was purchased just for the November/December airings. Reruns won't have the ad unless we put up another $70K. My question is "was it worth it" and "is it worth doing again". A better solution is to have the "product placement" show up in the show itself, instead of in a 15 second commercial crammed into one of the breaks. Bob Kaplow NAR # 18L TRA # "Impeach the TRA BoD" >>> To reply, remove the TRABoD! <<< Kaplow Klips & Baffle: http://nira-rocketry.org/LeadingEdge/Phantom4000.pdf www.encompasserve.org/~kaplow_r/ www.nira-rocketry.org www.nar.org Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html I know: We have club members who make "victims" for TV shows (you know, the dead, burned guy in the elevator on some detective show...). Let's have the dead guy wear a T-shirt with www.flyrockets.com on it. Too late to have geeky, college age Ross Geller playing with rockets during a Friends flashback sequence. How about bumper stickers? It could be like Flash Friday (tm). -Fred "blow me up Tom" Shecter NAR 20117 Signature"""Remove "zorch" from address (2 places) to reply. > > Bruce Lee said at the beginning of May that Discovery Channel is obligated > > by contract to show the Rocket Challenge 54 more times this year. I have [quoted text clipped - 14 lines] > > Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html > How about bumper stickers? It could be like Flash Friday (tm). > > -Fred "blow me up Tom" Shecter NAR 20117 I saw a flash friday poster on the back of a pickup today. It had a 3 digit number in the lower left corner. Nobody was flashing him :-( Jerry SignatureJerry Irvine, Box 1242, Claremont, California 91711 USA Opinion, the whole thing. <mail to:01rocket@gte.net> Please bring common sense back to rocketry administration. Produce then publish. http://www.usrockets.com My articles valuable? Donate http://tinyurl.com/2hmgv > But the advertizing time was purchased just for the November/December > airings. Reruns won't have the ad unless we put up another $70K. My question > is "was it worth it" and "is it worth doing again". Bob, the TV show caused the google searches and interest. the advertising was frosting on the cake. just run the show 54 more times, and Viola ! >> But the advertizing time was purchased just for the November/December >> airings. Reruns won't have the ad unless we put up another $70K. My [quoted text clipped - 6 lines] > > just run the show 54 more times, and Viola ! So the $70K was wasted? Bob Kaplow NAR # 18L TRA # "Impeach the TRA BoD" >>> To reply, remove the TRABoD! <<< Kaplow Klips & Baffle: http://nira-rocketry.org/LeadingEdge/Phantom4000.pdf www.encompasserve.org/~kaplow_r/ www.nira-rocketry.org www.nar.org Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html > > Bob, the TV show caused the google searches and interest. > > [quoted text clipped - 3 lines] > > So the $70K was wasted? No it was well spent, and proved quite a bit of things. And the market research we gained was valuable, to the tune of about 243k you would have to spend in the MR market to get the same understandings. It also proved the rocket guys can raise 80k in 15 days. the ham radio guys take 3 years to raise 100k sometimes. I don't think it needs to be repeated however. If everyone who flew "rockets" (whatever sub-category) were to apply a bumper sticker to their car, they would have free advertising seen by tens of thousands of people day-in and day-out. Your choice: www.flyrockets.com GO FLY A ROCKET www.nar.org -Fred Shecter NAR 20117 Signature"""Remove "zorch" from address (2 places) to reply. > >> But the advertizing time was purchased just for the November/December > >> airings. Reruns won't have the ad unless we put up another $70K. My [quoted text clipped - 15 lines] > > Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html Already have a good one, thanks to Mr. Pratt. Patrick >If everyone who flew "rockets" (whatever sub-category) were to apply a bumper sticker to >their car, they would have free advertising seen by tens of thousands of people day-in and [quoted text clipped - 8 lines] > >-Fred Shecter NAR 20117 SignaturePatrick Harvey NAR 81752 L2 Bluegrass Rocketry Society NAR# 657 - Advisor Visit the BluesRockS website: www.bluesrocks.org Kentucky TARC teams welcome! > >At least two local members joined because of the TV show, and close by clubs > >also got new members. [quoted text clipped - 10 lines] > > Brian Elfert It does not guarantee ads. SignatureJerry Irvine, Box 1242, Claremont, California 91711 USA Opinion, the whole thing. <mail to:01rocket@gte.net> Please bring common sense back to rocketry administration. Produce then publish. http://www.usrockets.com My articles valuable? Donate http://tinyurl.com/2hmgv > It does not guarantee ads. You don't need the ads, only the show. you show the show, people google for rockets. simple 101 > The TV shows need to have people with NAR, TRA, or Flyrockets pepered all > over the place, and on T-Shirts for more bang on the buck. An excellent point. The only URL I recall seeing displayed during the actual show was behing the Mosquito swarm for Estes! Bob Kaplow NAR # 18L TRA # "Impeach the TRA BoD" >>> To reply, remove the TRABoD! <<< Kaplow Klips & Baffle: http://nira-rocketry.org/LeadingEdge/Phantom4000.pdf www.encompasserve.org/~kaplow_r/ www.nira-rocketry.org www.nar.org Save Model Rocketry from the HSA! http://www.space-rockets.com/congress.html |
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