Model Forum / General / Rockets / May 2007

News Release by Heavenly Hobbies
Friday, May 25, 2007

SPRING VALLEY, New York USA — The first impression is the most important
impression. This is true in dating, in job hunting and in rocketry too.
The first impression opens or closes doors to possible subsequent
experiences. If the first impression about a product is negative, there
will be an uphill battle to convince the customer to give it a second
chance.

The first impressions about rocketry are made upon products commonly
known as "starter sets". These starter sets have all the materials
needed for 2-3 flights of one rocket. This is a great idea, especially
when the prices of these sets are deeply discounted, relative to the sum
of the retail prices of the individual components.

The problem is that the quality of the rockets found is these starter
sets is often terrible. The ground support equipment seems to be
acceptable, but the rockets themselves are not. These ready-to-fly
models look good from the outside but tend to self-destruct within a
couple of flights.  I can easily see how budding rocketeers might be
disappointed by this experience and turn away towards another hobby with
more self-respect.

Heavenly Hobbies has looked at this problem long and hard. Luckily, they
have found a way to improve the situation. Its name is USHUS™.  USHUS is
a top-of-the-line model rocket starter set that includes 2 rockets,
launch pad, electric launch controller, etc. What sets USHUS apart from
the crowd is that it gives you, the buyer, power to CHOOSE the rockets
to be included in the set! You may choose from 16 different models, for
up to 128 possible combinations.  You may choose an entry-level model
rocket, like an Estes Wizard™, together with an Edmonds CiCi Stage 2™
glider. Perhaps, a Quest K-2™ RTF model, paired with an Heavenly Hobbies
Stratos-18 ELM™ would suit you better. It doesn't matter. Regardless of
the choices the purchaser makes, the set remains cohesive. All the
possible choices work with the other parts of the set.

USHUS rounds out its offer with an industry-leading combination of 6
rocket engines, 2 launch rods (1/8" and 3/16"), cellulose wadding and
stainless steel snap swivels. These are extras that increase your
flexibility and that you would normally buy on an after-market basis.
But more importantly, USHUS comes with its "bulletproof" extended
warranty. This warranty covers you in the case your rocket gets
destroyed while in use. For example, if your rocket breaks a fin upon
landing, in a manner that is repairable, the warranty will not pay for
the repairs. However, if your rocket lands on a street and is run over
by a car, or if the parachute doesn't unfurl and the rocket smashes
against the ground, Heavenly Hobbies will extend store credit for 75% of
the market value of the model. This is on top of the manufacturer's
warranty for defects!

USHUS isn't cheap. At $79.99, it is about twice as expensive other
popular starter sets. But it gives you more than twice the rockets, if
you take quality and choice into consideration. It gives you no less
than twice the engines, twice the rods, twice the…. I'm sure you get the
picture. Moreover, it's the only starter set anywhere that comes with
accident coverage included. So, all in all, USHUS comes with peace of
mind, abundant value and a healthy dose of self-respect.

Website: http://www.heavenlyhobbies.com/

Image: http://www.rocketryplanet.com/content/view/1879/28/