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A whinge about peco's website

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Wolf K - 12 Feb 2010 16:09 GMT
OK, OK, I know that you guys won't think this is all that important, but
since Peco does solicit trade outside the UK, I think they ought to
figure out how to market their stuff beyond the seas.

Basically, I find Peco's website practically useless. As a marketing
tool it fails abysmally.

a) The only pictures are for new products. I go to a manufacturer's
website to _see_ what they have on offer. Lists of products don't mean a
thing without pictures.

b) There are no downloadable catalogs. Print catalogs are offered, but
at prices that suggest that Peco sees them as a "profit centre", not a
marketing tool.

c) And then there's that really, really tedious "small, medium,large"
radius. Since there is no agreement between manufacturers what these
terms mean, they are worse than useless. In any case, I think of "medium
radius" as 30" or thereabouts, which I suspect is not what Peco means by
it. (The only thing worse IMO than "medium radius" etc is the
Continental "Era II, III" and so on.)

I do like the printable diagrams of their track.

cheers,
wolf k.
Wolf K - 12 Feb 2010 16:15 GMT
[...]

> cheers,
> wolf k.

I did send Peco an e-mail before posting this rant.

wolf k.
Fred X - 12 Feb 2010 17:02 GMT
> OK, OK, I know that you guys won't think this is all that important, but  
> since Peco does solicit trade outside the UK, I think they ought to  
[quoted text clipped - 19 lines]
>
> I do like the printable diagrams of their track.

Perhaps you don't know about Peco's and Railway Modeller's early attitude
to the internet. To say that they behaved like Luddite's would be a
slight understatement. As you have worked out, they seem to be more
interested in selling their paper catalogues rather than giving information
to their customers. To be fair though they do have PDF files of their  
points
which you can use to plan layouts.

Fred X
David Littlewood - 12 Feb 2010 17:54 GMT
>> I do like the printable diagrams of their track.
>
[quoted text clipped - 5 lines]
>points
>which you can use to plan layouts.

But not for Code 55 N gauge track, or for 0 gauge track. The former
*might* have the same geometry as the code 80 stuff, but it would have
been *so* easy for them to say so.

Pity, as these are exactly the two track ranges I was looking to use...
Sod's law again.

In general, I agree with Wolf's comments. They are not alone, too many
sellers seem to regard information about their products as some kind of
state secret. I really can't see the point of loco kit makers, for
example, not even bothering to show you a picture of the product, which
may cost £ hundreds. Do they expect you to buy on the strength of that?
OTOH, some go the extra mile, for instance I commend Jim McGeown of
Connoisseur Models, who even has a fair percentage of his instruction
sheets available for download.

David
Signature

David Littlewood

simon - 12 Feb 2010 21:30 GMT
>>> I do like the printable diagrams of their track.
>>
[quoted text clipped - 24 lines]
>
> David

Comet are good like that. Lots of instructions and helpful stuff as well as
good photos/drawings of many of their products. In fact find it to be an
easy site to use and seems regularly updated.
Wish Trevor at Mercian would add a few more pictures/diagrams to his site,
have managed to be bit confused with his 4mm Peckett.

Cheers,
Simon
Mark Goodge - 12 Feb 2010 21:24 GMT
>Perhaps you don't know about Peco's and Railway Modeller's early attitude
>to the internet. To say that they behaved like Luddite's would be a
>slight understatement.

That's still fairly common across the industry, though. Bachmann, for
example, won't allow Internet-only retailers to open a trade account
with them. And Hornby's practice of attempting to keep their new
release schedule a secret until the official release date is a
throwback to pre-Internet days.

Of the major UK manufacturers, none of them really exploits the
Internet to its maximum potential. Hornby has the best website, but
they stick to print-era publicity practices and charge for their
catalogue. Dapol are the best at using the Internet for giving out
news of new products, but they don't have decent online product
listing. Bachmann's website is functional but limited, and Peco are
still stuck in the web 0.1 era.

Much the same applies to the retailers. Only a couple - Hattons and
Rails - have what I'd call a professional-looking website design, and
both of those could benefit from some significant improvements.
Ontracks have the strapline "founded in 1999"; they might just as well
have "website designed in 1999" as well.

Mark
Signature

Please sign my petition: http://petitions.number10.gov.uk/geopostcode/
Read why: http://mark.goodge.co.uk/musings/422/locate-that-postcode/

Fred X - 13 Feb 2010 18:06 GMT
>> Perhaps you don't know about Peco's and Railway Modeller's early  
>> attitude
[quoted text clipped - 4 lines]
> example, won't allow Internet-only retailers to open a trade account
> with them.

But that's a different matter of internet retailers undercutting the
bricks and mortar shops. I'm sure that any shop owner could tell you
stories of having spent a lot of time allow a customer to inspect a
model and then the customer saying that they are going to buy it more
cheaply on line. I don't think that it would do any of us any good
if in a few years time there was only a few model retailers left, due
to the online only shops taking all the business.

Fred X
Mark Goodge - 13 Feb 2010 20:47 GMT
>>> Perhaps you don't know about Peco's and Railway Modeller's early  
>>> attitude
[quoted text clipped - 12 lines]
>if in a few years time there was only a few model retailers left, due
>to the online only shops taking all the business.

That's not a problem unique to railway modelling, though. It's an
issue for any retailer, in almost any line of business. But, in any
case, refusing to trade with Internet-only retailers isn't doing
anything to prevent the products being available on the Internet. You
can even buy Bachmann products on Amazon, despite the fact that Amazon
doesn't have a bricks and mortar outlet.

Mark
Signature

Please sign my petition: http://petitions.number10.gov.uk/geopostcode/
Read why: http://mark.goodge.co.uk/musings/422/locate-that-postcode/

Fred X - 14 Feb 2010 17:31 GMT
>>>> Perhaps you don't know about Peco's and Railway Modeller's early
>>>> attitude
[quoted text clipped - 19 lines]
> can even buy Bachmann products on Amazon, despite the fact that Amazon
> doesn't have a bricks and mortar outlet.

It's not about selling on the internet though, it's about a proper model
shop selling the items. If a model shop sells it via their website it's
still money that is going into a bricks and mortar shop which will keep
the business going, which presumably what Bachmann are concerned about.

And Amazon don't sell Bachmann, but model and toy shops sell their items
via Amazon.

Fred X
Paul Boyd - 14 Feb 2010 18:40 GMT
> And Amazon don't sell Bachmann, but model and toy shops sell their items
> via Amazon.

That sort of thing seems to be a common misconception - same happens
with "I bought this widget from eBay".  No they didn't!

Signature

Paul Boyd
http://www.paul-boyd.me.uk/

simon - 14 Feb 2010 21:32 GMT
SNIP

> And Amazon don't sell Bachmann, but model and toy shops sell their items
> via Amazon.
>
> Fred X

Beware of some of those toyshop prices. Nearly bought some lego item from
one at GBP160, then noticed lego catalogue advertised it at GBP120. Sure
enough lego website sold it at the catalogue price.
Its so easy to get caught !

Cheers,
Simon
Mark Goodge - 14 Feb 2010 21:45 GMT
>> That's not a problem unique to railway modelling, though. It's an
>> issue for any retailer, in almost any line of business. But, in any
[quoted text clipped - 7 lines]
>still money that is going into a bricks and mortar shop which will keep
>the business going, which presumably what Bachmann are concerned about.

Online retailers *are* "proper" shops. To suggest that an online model
retailer isn't a proper model shop is as daft as suggesting that
Amazon isn't a proper bookshop. A shop is defined by what it sells,
not by where it sells it.

>And Amazon don't sell Bachmann, but model and toy shops sell their items
>via Amazon.

Which, to customers, is exactly the same thing. And it also has
exactly the same efect on Bachmann and traditional bricks-and-mortar
shops.

In any case, it's easy to get around the requirement for a
bricks-and-mortar shop simply by having a small customer-facing
showroom at what is otherwise a distribution warehouse. That's what
OnTracks do, for example - I'd be surprised if anything more than a
tiny proportion of their sales is to personal callers.

(Although Ontracks is notable also for having a really badly designed
website; they may be the closest that we've got to a major pure-play
online model railway retailer but they're wasting a lot of their
potential).

Mark
Signature

Please sign my petition: http://petitions.number10.gov.uk/geopostcode/
Read why: http://mark.goodge.co.uk/musings/422/locate-that-postcode/

Fred X - 15 Feb 2010 16:01 GMT
>>> That's not a problem unique to railway modelling, though. It's an
>>> issue for any retailer, in almost any line of business. But, in any
[quoted text clipped - 12 lines]
> Amazon isn't a proper bookshop. A shop is defined by what it sells,
> not by where it sells it.

When I say a proper shop I mean something that a customer can actually
walk into.

>> And Amazon don't sell Bachmann, but model and toy shops sell their items
>> via Amazon.
>
> Which, to customers, is exactly the same thing. And it also has
> exactly the same efect on Bachmann and traditional bricks-and-mortar
> shops.

What, Amazon selling Bachmann items is the same as bricks and mortar model
shops selling Bachmann on Amazon????

> In any case, it's easy to get around the requirement for a
> bricks-and-mortar shop simply by having a small customer-facing
[quoted text clipped - 6 lines]
> online model railway retailer but they're wasting a lot of their
> potential).

I think the main reason for Bachmann having this rule is for those
Ebay traders who run their businesses from their homes or small
locations, rather than the big online retailers like On Tracks.

Fred X
Mark Goodge - 15 Feb 2010 20:14 GMT
>> Online retailers *are* "proper" shops. To suggest that an online model
>> retailer isn't a proper model shop is as daft as suggesting that
[quoted text clipped - 3 lines]
>When I say a proper shop I mean something that a customer can actually
>walk into.

Right. Whereas most people these days think a proper shop is somewhere
you can buy something from.

>>> And Amazon don't sell Bachmann, but model and toy shops sell their items
>>> via Amazon.
[quoted text clipped - 5 lines]
>What, Amazon selling Bachmann items is the same as bricks and mortar model
>shops selling Bachmann on Amazon????

To the customer, yes. They go to the Amazon website, they place the
order, money is taken from their card and the item arrives in the
post. To Bachmann it's the same; an item has been bought by a customer
who never crossed the door of a bricks and mortar shop.

>> In any case, it's easy to get around the requirement for a
>> bricks-and-mortar shop simply by having a small customer-facing
[quoted text clipped - 10 lines]
>Ebay traders who run their businesses from their homes or small
>locations, rather than the big online retailers like On Tracks.

Not that I'm a great fan of eBay traders, but since when has there
been anything wrong with a business model that starts out small and
then expands? If Bachmann are happy for big companies to sell online,
but not for small ones to do so, then that's only going to make it
more likely that the only online shops will be the box shifters -
which isn't exactly beneficial to the hobby as a whole.

Mark
Signature

Please sign my petition: http://petitions.number10.gov.uk/geopostcode/
Read why: http://mark.goodge.co.uk/musings/422/locate-that-postcode/

simon - 15 Feb 2010 21:46 GMT
>>>> That's not a problem unique to railway modelling, though. It's an
>>>> issue for any retailer, in almost any line of business. But, in any
[quoted text clipped - 42 lines]
>
> Fred X

Wouldnt have thought so, bet theyve had the rule for longer than ebay has
been around. More likely they feel that they are sending goods to an
established address so theres a greater chance of getting goods paid for.
Accept there are lots of ways of ensuring stuff paid for but could their
accounting systems cope with them - dont forget this is the distributer that
closes for 2 weeks every year to do a stock take.

Cheers,
Simon
LDosser - 15 Feb 2010 04:11 GMT
>>>>> Perhaps you don't know about Peco's and Railway Modeller's early
>>>>> attitude
[quoted text clipped - 27 lines]
> And Amazon don't sell Bachmann, but model and toy shops sell their items
> via Amazon.

Amazon in the US sells Bachmann Direct, not just through other vendors.
Fred X - 15 Feb 2010 16:03 GMT
>>>>>> Perhaps you don't know about Peco's and Railway Modeller's early
>>>>>> attitude
[quoted text clipped - 29 lines]
>
> Amazon in the US sells Bachmann Direct, not just through other vendors.

Oh right. I guess that the US Bachmann have a different policy then.

Fred X
Wolf K - 15 Feb 2010 16:46 GMT
[...]
>> Amazon in the US sells Bachmann Direct, not just through other vendors.
>
> Oh right. I guess that the US Bachmann have a different policy then.
>
> Fred X

No, different rules of commerce.

cheers,
wolf k.
simon - 12 Feb 2010 21:34 GMT
>> OK, OK, I know that you guys won't think this is all that important, but
>> since Peco does solicit trade outside the UK, I think they ought to
[quoted text clipped - 30 lines]
>
> Fred X

Also its worth having one of their catalogues as a reference especially when
starting out. Does have fair bit of info in.

Cheers,
Simon
Christopher A. Lee - 12 Feb 2010 17:38 GMT
>I do like the printable diagrams of their track.
>
>cheers,
>wolf k.

I would if they did them for O-gauge.
Paul Boyd - 12 Feb 2010 17:42 GMT
> OK, OK, I know that you guys won't think this is all that important, but
> since Peco does solicit trade outside the UK, I think they ought to
> figure out how to market their stuff beyond the seas.

Peco have only just admitted to the existence of the internet - they
even used to ban their advertisers from showing web and email addresses.
 Yes, the website is awful, but give them 20 years and they might have
caught up with the 20th century.  Another 20 years and they'll be in the
21st :-)  Their attitude to the overseas market is all the more bizarre
when the track they make is to HO scale, a non-UK standard.

I too think that the concept of punters having to pay for marketing
material is bizarre.  Just look at model railway shows - 75p or more for
a couple of photocopied sheets from model railway stands, and an inch
thick catalogue for free from a non-model railway stand (Squires).  Look
at the bigger picture - how many, I dunno, double-glazing companies
charge for marketing material, how many of the companies you work for
charge for advertising material?  These days, there's no excuse for even
the smallest of small traders to have even a basic website, and if they
really can't stretch to a few sheets of A4 for shows then there's a
problem with their business model.  Even the local cleaners and
gardeners can stretch to putting glossy, coloured flyers through my
letterbox without charging me.

Rant over ;-)

Signature

Paul Boyd
http://www.paul-boyd.me.uk/

Fred X - 13 Feb 2010 18:21 GMT
>> OK, OK, I know that you guys won't think this is all that important,  
>> but since Peco does solicit trade outside the UK, I think they ought to  
[quoted text clipped - 21 lines]
>
> Rant over ;-)

Yes, but there is a hell of a lot or more competition in the Double
glazing market so manufacturers will do anything to get publicity
for their products. If Hornby gave away their catalogues I don't think
it would mean that less people would buy Bachmann products.

You are right though about how ridiculous it is that some of the smaller
retailers don't have websites. The most bizarre thing is that Replica
Raliways still don't have any website, despite the fact that they
manufacture RTR models! I know very little about HTML, but even I could
set up  a simple website within a few hours using a free WYSIWYG HTML
editor such as Frontpage Express and it would at least let the world
know that the company still exists!

Fred X
Mark Goodge - 12 Feb 2010 21:12 GMT
>OK, OK, I know that you guys won't think this is all that important, but
>since Peco does solicit trade outside the UK, I think they ought to
>figure out how to market their stuff beyond the seas.
>
>Basically, I find Peco's website practically useless. As a marketing
>tool it fails abysmally.

Oh, it is, it's absolute crap. Not that the other manufacturers do
remarkably better. With the possible exception of Hornby, they all
look a bit cheapskate and amateurish.

>a) The only pictures are for new products. I go to a manufacturer's
>website to _see_ what they have on offer. Lists of products don't mean a
[quoted text clipped - 3 lines]
>at prices that suggest that Peco sees them as a "profit centre", not a
>marketing tool.

That's also true of other manufacturers as well, though.

Mark
Signature

Please sign my petition: http://petitions.number10.gov.uk/geopostcode/
Read why: http://mark.goodge.co.uk/musings/422/locate-that-postcode/

simon - 12 Feb 2010 21:57 GMT
> OK, OK, I know that you guys won't think this is all that important, but
> since Peco does solicit trade outside the UK, I think they ought to figure
[quoted text clipped - 22 lines]
> cheers,
> wolf k.

Trouble is the radius classification is entrenched in the British scene and
think its very useful for the new or casual modeller. It does really
simplyfy things. Little new runs under 2nd radius and 3rd/4th are bigger
than 2nd. Get the biggest you can fit. The actual radius means very little
to most people (yep me included).

Now if the continental Era classification is anything like Bachmanns then
that I dont like as years are quite easy to understand eg period 1950-1956,
whereas a label such as Era 3 hides information. Fowler 2-6-4 in LMS red is
in same Era as Duchess in LMS red but highly unlikely they ever ran in those
liveries together - ignoring special circumstances such as preservation. The
actual year ranges would show that.

Cheers,
Simon
LDosser - 13 Feb 2010 02:03 GMT
> OK, OK, I know that you guys won't think this is all that important, but
> since Peco does solicit trade outside the UK, I think they ought to figure
> out how to market their stuff beyond the seas.
>
> Basically, I find Peco's website practically useless. As a marketing tool
> it fails abysmally.

Spent an hour on the Virgin Mobile web site this AM. Bloody Useless doesn't
begin to describe it. Then they had the cheek to ask me to fill out a
survey! Wanted to know what they could improve. Told them to scrap it all
and start over with somebody who knows what they're doing.

There is a level of consistency throughout the company. The phone droid is
the "say 'more information'" type that has you battering your handset on the
edge of your desk in less than two minutes. IF you ever get a human, you're
still not quite sure ... Spent another hour on the phone with somebody in
Rumania and have a faint hope I got my problem sorted out.
Mike Smith - 15 Feb 2010 09:41 GMT
>> OK, OK, I know that you guys won't think this is all that important, but
>> since Peco does solicit trade outside the UK, I think they ought to
[quoted text clipped - 13 lines]
> you're still not quite sure ... Spent another hour on the phone with
> somebody in Rumania and have a faint hope I got my problem sorted out.

Personally I like bricks and mortar model shops - I bought a lot of 2/hand
stuff from the old Bradford Model place in Manchester, an inexpensive way to
experiment with kit bashing.  Not many model shops bother with 2nd hand
these days but I get the feeling that buying via E-bay is more expensive,
not least because of the work required on the part of the seller. I haven't
bought anything 2nd hand on-line because I cannot examine it.
Recently found a shop (Saturdays ony) in Weveram that does a lot of 2nd hand
stuff, they will be getting some business from me even though its a fair
trail to get there on public transport.
On line retailers tend not to engage in lengthy chats about the pros and
cons of individual items, they are (in the main) just box shifters, fine for
designer tat but not so good when talking about any kind of equipment.  I
have been helping a chap build a layout of late and the above shop has given
him good service and advice, they could have ripped him off but did not do
so. Buying 'blind' on the interweb might be okay for 'collectors' but if the
thing actualy has to work then bricks and mortar is the way to go.

Regards

Mike
MartinS - 15 Feb 2010 18:04 GMT
> Personally I like bricks and mortar model shops - I bought a lot of
> 2/hand stuff from the old Bradford Model place in Manchester, an
[quoted text clipped - 13 lines]
> might be okay for 'collectors' but if the thing actualy has to work
> then bricks and mortar is the way to go.

Or train shows and swap meets; some vendors provide test tracks.

Signature

Martin S.

simon - 15 Feb 2010 21:51 GMT
>> Personally I like bricks and mortar model shops - I bought a lot of
>> 2/hand stuff from the old Bradford Model place in Manchester, an
[quoted text clipped - 15 lines]
>
> Or train shows and swap meets; some vendors provide test tracks.

Very much agree and prefer local second hand shop and traders that have
gotten to know - visited my favourite on Sunday at the NEC, only stall that
bought anything from. However have bought a modest number of kits from ebay
where the photo shows what is supposed to be present and the condition. But
then I'm mean and only bid a low price, if get it fine if not then never
mind as theres nothing I need.

Cheers,
Simon
 
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